Why CRM is important
Yesterday it was that time again: I had a concern that I had to discuss with my Internet provider. Inwardly, I was terrified, because I already knew how it would work: Nobody really knows what I had discussed with my colleagues before, my concern cannot be clarified 100% and at some point I end the phone call, exasperated, although no final solution has been found has been. Unfortunately, I keep hearing about similar situations, even though the solution is obvious: customer relationship management. What is customer relationship management (CRM)? Wikipedia defines customer relationship management, also called customer relationship management (in short: CRM), as follows: “[CRM] describes the consistent alignment of a company with its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing. In many industries (e.g. telecommunications,